AoM™ Customer-Centric Leadership Alignment Workshop
Designed to support alignment, commitment, and focus across your leadership team, our interactive, full-day workshop, uses The Anatomy of Marketing™ as a blueprint for creating a company-wide, customer-centric culture. The workshop itself is sandwiched by Stakeholder engagement and consensus building beforehand, and a debrief and report presentation afterwards, all complementing the workshop to ensure buy-in, customisation, and the delivery of a tangible asset that can inform strategy.
Challenges Addressed
Siloed Initiatives: Addressing the challenge of disparate customer strategies across departments, ensuring a cohesive approach that aligns with the overall business strategy.
Ineffective Innovation: Bringing focus and collaboration to innovation efforts to streamline investment and maximise effectiveness.
Inefficient Decision-Making: Enhancing the leadership team's ability to make informed, strategic decisions by providing evidence-based tools and frameworks for strategy formulation.
Poor Organisational Agility: Empowering the organisation to respond more swiftly to market changes with a unified leadership direction, increasing competitiveness and adaptability.
Dominant Short Termism: Securing leadership buy-in to a shared vision and strategic priorities, which is crucial for laying the foundation for sustained organisational growth and ensuring long-term commitment to strategic marketing initiatives.
Key Payoffs
Strategic Clarity: Ensures a unified leadership understanding and approach to marketing, enhancing strategic decision-making and execution.
Enhanced Collaboration: Breaks down silos to foster a culture of integrated thinking and action across the leadership team.
Informed Decision-Making: Equips leaders with evidence-based tools and frameworks for more effective strategy formulation.
Increased Agility: Empowers the organisation to swiftly adapt to market changes with a cohesive leadership direction.
Long-Term Commitment: Secures leadership buy-in to a shared vision and strategic priorities, laying a solid foundation for sustained organisational growth.
-
The Customer-Centric Leadership Alignment Workshop is run over a dedicated 4-week period, focusing on buy-in, full collaboration, and genuine alignment across your leadership team:
Weeks 1-2: Engagement & Customisation: Tailored 1:1 sessions prepare the groundwork by aligning the workshop with your specific strategic goals.
Workshop Day: A full-day of interactive activities to develop a shared marketing understanding, pinpoint strategic opportunities, and align on priorities.
Weeks 3-4: Consensus & Commitment: Concludes with detailed reports and action plans, fostering leadership consensus on strategic directions and clarifying roles for executing the strategy.
-
Flat-fee AUD 9,500 +GST
NGO/NFPs receive a 20% discount
B-Corps receive a 10% discount
* Contact us for international pricing
