AoM™ Agency x Client Alignment Workshop

The AoM™ Agency x Client Alignment Workshop turbocharges agency-client partnerships by fostering a mutual understanding of marketing and enabling agencies to engage with their clients across departments. This streamlined workshop sets agencies and their clients on a path to deeper collaboration, shared success, alignment on priorities, and broadening possibilities for innovation. The program spans 4-weeks, starting with two weeks of stakeholder engagement and customisation, a full-day workshop and two concluding weeks to consolidate workshop insights into actionable strategies.

Challenges Addressed

1. Misalignment on marketing goals and strategies between agencies and clients.

2. Communication breakdowns leading to misunderstandings and inefficiencies.

3. Repetitive efforts and strategies not tailored to actual needs, wasting time and resources.

4. Lack of fresh, strategic input, hindering innovation and growth.

5. Superficial client-agency relationships that lack depth and mutual trust.

Key Payoffs

1. Strategic Alignment: Ensures both agency and client are unified in their marketing goals and strategies, leading to more effective and cohesive campaigns

2. Improved Communication: Establishes a common language and understanding, simplifying interactions and reducing misunderstandings.

3. Increased Efficiency: Identifies and eliminates redundant efforts, streamlining the process from strategy to execution, saving time and resources.

4. Enhanced Innovation: Facilitates a collaborative environment where fresh, strategic ideas can flourish, benefiting from diverse perspectives.

5. Deeper Trust and Partnership: Builds stronger relationships through shared goals and successes, fostering a sense of partnership rather than a transactional relationship.

• Structure

  • Weeks 1-2: Customization through one-on-one stakeholder engagement, tailoring the workshop to the unique dynamics of the agency-client relationship.

  • 1 Full-Day Workshop: Intensive collaborative sessions focusing on unified marketing understanding, strategic alignment, and planning.

    • Morning Session: Builds a common understanding of marketing and expands the team's view, focusing on the interrelationship of marketing fundamentals.

    • Afternoon Session: Joint effort to spotlight growth areas, align on strategies, and action plans tailored to the client's needs.

  • Weeks 3-4: Consolidation of workshop insights into actionable strategies, fostering commitment and consensus for sustained collaboration.

• Pricing

  Flat-fee 12,500 AUD +GST

  • NGO/NFPs receive a 20% discount; B-Corps receive a 10% discount.

  • Contact us for international pricing