AoM™ References

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  • Antill, K., & Hastings, R. (Various). The Anatomy of Marketing™.

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  • Kahneman, D. (Various).

  • Kotler, P. (Various).

  • Lafley, A.G., & Martin, R.L. (2013). Playing to Win: How Strategy Really Works. Harvard Business Review Press.

  • Mark, M., & Pearson, C.S. (2001). The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes. McGraw-Hill.

  • Martin, R.L. (2009). The Design of Business: Why Design Thinking is the Next Competitive Advantage. Harvard Business Press.

  • Martin, R.L. (2022). A New Way to Think: Your Guide to Superior Management Effectiveness. Harvard Business Review Press.

  • Martin, R.L. (Various). Blog contributions on business, strategy, and design thinking. Retrieved from https://rogermartin.medium.com/

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  • Vee, G. (Various).

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  • Wujec, T. (Various). Contributions to visual thinking, design thinking, and collaborative processes.